Digital Marketing and AI

Mode- Live Online/Offline
100% practical sessions
Latest syllabus and Case studies
50+ Marketing tools
Learn from Industry expert

Digital Marketing and AI

3 Months

Course Duration

15 Modules

Course Modules

Offline/Online

Mode

Overview

Digital Marketing Course is one of the most important key skill sets that every industry demands nowadays. This comprehensive program includes hands-on digital marketing training and a recognized digital marketing certification. Learn the perfect blend of Digital Marketing and AI and its applications, designed to give you a competitive edge. Earn your digital marketing certificate and unlock endless career opportunities.

Tools Covered

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Course Curriculum

→ Fundamentals of Digital Marketing
→ Understanding the customer
→ Customer Lifecycle
→ Customer Persona
→ Marketing Technologies
→ Future of Digital Marketing

→ How Search Engine Works
→ Types of SEO
→ Keywords and Keyword Research
→ Competitive Analysis and Intelligence
→ On-Page SEO and Off-Page SEO

→ Technical SEO and Local SEO
→ SEO Tools and Integration
→ Advanced SEO Techniques

→ Introduction to PPC
→ Setting up PPC Account and Functionality
→ Various Channels for PPC
→ CPC, CPM, and CPA Concepts
→ Psychology of Search
→ Ad Components and Creation

→ Quality Scores
→ Bidding Strategies
→ Various types of Campaigns
→ Remarketing

→ What is Digital Analytics
→ Practical Aspects
→ Components of Digital/Web Analytics
→ Digital Analytics Model
→ Analysis Process
→ Campaign Management

→ Social Media Marketing Overview
→ Social Networks & Role of Algorithms
→ Types of Social Networks
→ Social Media Audits/Etiquettes
→ Social Advertising
→ Paid Social Media Ad Formats

→ Audience Segmentation
→ Targeting for Social Media Ads
→ Reputation Management
→ Social Media Management Tools

→ Email Marketing Basics
→ Affiliate Marketing
→ Marketing Tools
→ Best Practices

→ Website and Microsites
→ Landing Pages and Sections
→ Components of Successful Landing Pages
→ How to Create a Landing Page and Other Pages
→ Mobile Applications

→ What is Attribution
→ Types of Attribution
→ A/B Testing

→ Introduction to WhatsApp Marketing
→ Understanding Your Audience on WhatsApp
→ Creating an Effective WhatsApp Strategy
→ Best Practices for WhatsApp Marketing
→ Tools for WhatsApp Marketing
→ Future Tools for WhatsApp Marketing
→ Trends in WhatsApp Marketing

→ Introduction to Marketing Automation and AI Tools
→ Automating Marketing Tasks with AI Tools
→ Analytics and Performance Tracking with AI Tools
→ How to Optimize Your Campaigns Using AI Tools
→ Future Trends in Marketing Automation with AI Tools

→ Learn How to Make a Basic-Level WordPress Site

→ Exploring Niche Marketing Tools
→ Integrating Tools for Unified Campaigns
→ Hands-on Tool Demos and Exercises

Certificate

Secure your career with an industry-recognized certificate that validates your expertise in Digital Marketing and AI, you will also be certified by Meta which will further boost your credibility, enhance your resume, and open the doors to limitless career opportunities

Certificate from company

Course completion certificate

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Professionals at Your Service

Vikas Singh
Cyber Security expert

Vivek Singh has exposure to many Indian tech companies like HCL, Tech-Mahendra, and many more, He has handled many Network security and cybersecurity projects.

Ravi Singh
Performance Marketer

Ravi has got more than 5 years of experience in Performance marketing he has handled more than 50cr budget for various realestate and education brands.

Amar P
Sr. Performance Marketer

Having more than 14 years of experience in Digital marketing, have managed agencies and have handled domestic and international brands with budget capacity as high as 100 million US dollars.

Ankush P
AI engineer

Ankush is an AI engineer, IIIT graduate, and GATE-qualified professional currently working in an AI firm. he has expertise in Lang Chain, Llama Index framework, and agentic.

Divya Bansal
Research Analyst

Divya has extensive work experience of more than 8 years in the research industries like IPSOS, AC Nielsen, and many more, She has handled research work for many organizations.

A Vasisht
Senior Data Scientist

A. Vasisht is a seasoned Senior Data Scientist with over 10 years of experience, having worked with leading organizations such as Qatar Development Bank, Ernst & Young, Optum, and several other multinational firms.

FAQ’s

A Digital Marketing Course teaches strategies and tools to promote products, services, or brands online through platforms like social media, search engines, email, and websites.

This course is ideal for professionals, students, entrepreneurs, and anyone looking to build or advance their careers in digital marketing.

You’ll learn SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Analytics, and the integration of AI in digital marketing strategies.

Yes, the course is designed for all levels, from beginners to experienced marketers looking to enhance their skills.

The course typically takes 6 months to complete, with 4-5 months of rigorous classroom sessions and 2 months of internship.

Student feedback and experiences

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